How to Create an Amazing Real Estate Social Media Strategy!

Social media marketing is an absolute goldmine, which never fails to surprise. Businesses of all shapes and sizes can utilize social media for marketing. The real estate business, too, can benefit a lot from social media with the right strategy and information.

Don’t take our word for it…

According to the National Association of Realtors, social media is an integral part of marketing and communication efforts. Katie Lance, a frequent columnist on REALTOR® and reputed real estate marketing consultant, say, “Social media is a rented ground. Think about what assets you can create that can go with you wherever you go, even if social media changes. If you put a video on Facebook live, download the video so you can share it elsewhere later. Your content should also be more than just your listings. The goal is to engage people by keeping them curious and having some fun. Be intentional with your time and strategy on social media, and start today!”

When it comes to social media, YOU ARE THE BRAND.

It becomes all the more accurate for businesses operating in the local community. In the real estate market, competition is your middle name. Real estate developers and agents hire multiple marketing tools to get their face in front of their city.

What can be better than social media to be more visible? Your clients frequent the most on social media like Facebook, Instagram, Twitter, etc. These social channels provide an outlet for:

• Fast Engagement
• Advertising
• Brand Building
• Brand Reinforcement
• Customer Relationship Management
• Promotional Campaign

Why Should You Have a Real Estate Social Media Strategy?

The real estate market has witnessed a unique shift in the consumer buying process in the last decade. Because of easy access of internet, nearly 90% of potential buyers go for a quick Google search to look for properties. Before consulting a real estate agent, buyers now prefer to go to Zillow, Trulia, Redfin, and other websites to do their own research.

To reach your prospective buyer, you need to think outside-the-box and be creative than ever. Social media give you ample opportunity to explore and build your name.

How to Build an Unmatched Social Media Strategy for Your Real Estate Business?

It is no doubt that social media gives you great exposure, but your ultimate goal is to build a conversion funnel. An effective real estate social media strategy must ensure:

• that it brings you new leads
• nurture the potential buyers and
• follow up with past clients

Real estate with a robust social media strategy can have a lasting effect on your bottom line. We will further discuss the winning campaigns that help you gain an edge in the market.

Winning Social Media Strategies:

Focus on Quality of Content

"Content is king." – Bill Gates.  

Quality content always reaches the top eventually. It grabs attention, gets people to talk about your brand, and generate leads. The traditional content marketing strategy was all about attention-grabbing, but modern digital marketing techniques focus on providing value to their viewers.

Some content ideas that produce favorable results for the real estate segment are:

• Posting helpful articles related to home finance, home buying, interior designing, etc.
• Posting images and videos of the properties you are selling
• Live videos of the properties
• Interactive surveys
• Various contests
• Posting on Instagram Reels
• Continuous blogging
• Interacting with industry experts and opinion leaders on LinkedIn
• Posting content generated by other users
• Post photographs of past properties to show off your previous work

“Social media users have an eye for quality content, so the algorithms.”

Be Consistent

The fast-paced nature of social media makes even the most exciting content obsolete. If you want to stay in your audience's head, you need to nurture them. Draft a regular release schedule. Most social media platforms provide the option of scheduling the posts. The Facebook business suite lets you schedule post for both Instagram and Facebook. Twitter has Tweetdeck, an easy tool for scheduling your posts. You can also use social media posting tools such as Hootsuite or Sendible.

Nurture and Engage

Social media management is quite similar to customer relationship management, used by all real estate agents for years. You need to be authentic, as black hat tactics have the very little scope in an effective real estate social media strategy.

The loyal user base that you generate will always help you in the long run. Your regular audience continuously engages with your content in the form of messages, likes, and shares. Algorithms also love the engagement rate and let your user base grow organically.

Measure Your Reach

The valuable insight provided by your social media platforms can give a clear picture of what direction your campaign is headed. You can make changes in your strategy according to analytics provided by the social media platforms. All social media platforms provide tools to measure the success and failure of each of your posts and activities online.

Apart from the insight from social media, you can use the data analysis of other data analytics agencies. However, compiling and analyzing all this data and exploit them for marketing needs. BoomSight can assist home buyers and real estate agents/developers to make informed decisions. The real-time data provided by BoomSight covers over 5000 US cities and extending to other countries.

To Sum It Up

When your clients are flocking to social media, you need to meet them there. With the help of the social media strategies outlined above and our real estate data analytics, you have all the tools to win any social media platform.