Social Listening as a Marketing Technique: Why It Matters?
Listening is a crucial part of all good communications. And listening becomes all the more relevant for online communication. However, the dynamics of listening is different in the online world from the offline one. In social media marketing , listening is a surveillance mechanism that helps you to monitor online conversations related to your business. These conversations can be anything from your brand or product or industry-related topics. The truth is that conversations are most likely already happening; all you need to do is find them. People go online seeking an opinion from complete strangers to their friends and family. Conversations can range from asking for advice, product or company review, or just telling people about the product or services they love or hate. Most of these conversations take place on social media platforms like Twitter, Facebook, LinkedIn, and several forums and blogs. Let's try to understand this in a real-world situation. You are an owner of a sa