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Social Listening as a Marketing Technique: Why It Matters?

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Listening is a crucial part of all good communications. And listening becomes all the more relevant for online communication. However, the dynamics of listening is different in the online world from the offline one. In social media marketing , listening is a surveillance mechanism that helps you to monitor online conversations related to your business. These conversations can be anything from your brand or product or industry-related topics. The truth is that conversations are most likely already happening; all you need to do is find them. People go online seeking an opinion from complete strangers to their friends and family. Conversations can range from asking for advice, product or company review, or just telling people about the product or services they love or hate. Most of these conversations take place on social media platforms like Twitter, Facebook, LinkedIn, and several forums and blogs. Let's try to understand this in a real-world situation. You are an owner of a sa
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How to Create an Amazing Real Estate Social Media Strategy!

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Social media marketing is an absolute goldmine, which never fails to surprise. Businesses of all shapes and sizes can utilize social media for marketing. The real estate business, too, can benefit a lot from social media with the right strategy and information. Don’t take our word for it… According to the National Association of Realtors, social media is an integral part of marketing and communication efforts. Katie Lance, a frequent columnist on REALTOR® and reputed real estate marketing consultant, say, “Social media is a rented ground. Think about what assets you can create that can go with you wherever you go, even if social media changes. If you put a video on Facebook live, download the video so you can share it elsewhere later. Your content should also be more than just your listings. The goal is to engage people by keeping them curious and having some fun. Be intentional with your time and strategy on social media, and start today!” When it comes to social media, YOU A
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